Gomobo is taking the technology to a new level by rolling out the BK app.
"With normal online ordering you go into the site, you log on, you put in your address, and it shows restaurants near you," says Gomobo CEO Noah Glass. "One of the cool things the iPhone does is that it remembers who you are. So if you've logged-in in the past, it stores that user name and password."
And thanks to the phone's GPS function, the iPhone app also allows users to skip the step of entering in an address. Instead it automatically logs users in and shows them what restaurants are nearby.
The new app even acts like a loyalty card offering incentives and tracking order history.
--Blair Chancey, QRSMagazine.com
Click image below for preview of iPhone app: